CrossFit is a tribe of slightly crazy (okay, really crazy) fitness fanatics. These are people who on any given day will do a routine like this one:
And they'll do it in a timed competition against thousands of people around the world. On the day I checked their site, more than four hundred people had posted their times on this particular workout.
There are certification course across the country and they are invariably sold out weeks or months in advance. A growing cadre of certified trainers are opening gyms around the world, each gym finding its own new members of the CrossFit tribe, all coordinated by the central Web site.
The CrossFit tribe is strong and getting stronger. And it's largely the work of Greg Glassman, otherwise known as Coach. Coach has built the CrossFit tribe from scratch, inspiring and cajoling and laying down the rules. No coach, no tribe.
Glassman innately understands hoe to run a tribe. He pushes them to the limit every day. He creates an environment where the tribe not only wants to share news and ideas and camaraderie with one another, but is able to. And the tribe grows because individuals proudly segregate themselves and speak up on behalf of the tribe, simultaneously recruiting and hazing new members.
Compare this to patientslikeme.com, a Web site I discovered via an article in the New York Times.
Here's a tribe that appear leaderless. There are more than seven thousand ill people, each sharing all the details of his or her diagnosis and current health status. From dosages to side effects, the group is building an ever-growing database of real-world data about treatments for Parkinson's and other debilitating disease. And they're supporting one another with enthusiasm and comfort as they go.
There is no Greg Glassman or Oprah Winfrey cheering them on. They cheer one another on - and who better, because no one can appreciate what they're going through more than they can.
But the founders of patientslikeme.com are leaders nonetheless. They found a tribe that desperately wanted to communicate, and they gave them the tools to do so. They made the tribe tighter. That's leadership as well.
Leaning in or backing off, but not doing nothing.
Thursday, November 27, 2008
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